CARICHAM and CBU present its upcoming Webinar on Traditional vs. Social Media Advertising: Who Will Win the War? The rise of social media has presented a significant challenge to legacy media, with increasing trend of Caribbean businesses re-assigning entire advertising budgets away from traditional formats of print, radio, and television to digital platforms. The purpose of this joint event by Caribbean Broadcasting Union and the Network of Caribbean Chambers of Commerce (CARICHAM) is to provide information and case studies about the media and advertising environment in the Caribbean. 

Through this event, it is expected that: 

1. Business sector participants will gain a better understanding of the pros and cons of various media formats for advertising. 

2. Traditional and social media advertising professionals will hear directly from business sector participants their rationale and process for deciding on advertising spend. 

With Dr. Claire Grant as moderator, the webinar takes place on Wednesday, October 30th, 2024, at 10.30 AM AST please register https://www.caribroadcastunion.org/2024/10/11/cbu-caricham-webinar/