OPPERTUNITIES TO GROW YOUR BUSINESS USING THE IP SYSTEM
9:30-9:35 – Welcome and Introduction
▪ Wendy Hollingsworth, CarIPI
9:35-10:10 – Panel Discussion
Taking your business abroad – Ashley Parasram (15 min)
The experience of Grenadines Sea Salt – Elizabeth Watt (10 min)
Banding and exporting/commercialising IP assets – Chris Docherty (10 min)
10:10 -11:45 Discussion Session
11:45 -11:00 Wrap Up: Call to Action and Conclusion
TOPIC: Business Opportunities in the New Era of Global Service
Why attend?
The Latin American Association of Services Exporters (ALES) is an international organization consisting of 30 public and private institutions from 17 countries. The objective of the organization is to promote Latin America and the Caribbean as a knowledge exporter region and outsourcing destination. This event will promote the region globally and further advance the relationship between Latin America and the Caribbean to increase opportunities between the regions and foster partnerships and collaborations to export more and valued services.
On 29 September CarIPI will participate in a webinar organised by the World Intellectual Property Organization (WIPO) in cooperation with the Jamaica Intellectual Property Office (JIPO) of the Ministry of Industry, Investment and Commerce to provide practical information on the Hague System’s benefits.
This webinar will introduce the Hague System for the International Registration of Industrial Designs to various stakeholders in Jamaica as part of preparations for Jamaica’s forthcoming accession to the Geneva Act of 1999 of the Hague Agreement and capacity building for the other countries in the Caribbean region that have expressed an interest in joining the Hague System.
The aim of this event is to show how potential users can optimise online resources and tools by demonstrating how to efficiently navigate the updated Hague website and understand the differences between it and the WIPO IP Portal.
REGISTRATION FOR THIS WEBINAR IS NOW CLOSED
SIPEX 2021 – SURINAME INTERNATIONAL PETROLEUM & GAS SUMMIT AND EXHIBITION
Why attend?
SIPEX 2021 is an excellent opportunity to meet prominent collaborators associated with Suriname’s petroleum sector including ministries, government organizations, associations, industry experts, and national & international oil companies. This event is a remarkable initiative for accomplishing business and promoting your company. Read more here: https://surinameoilexpo.com/about
REGISTRATION IS FREE
KEY NOTE SPEAKER:
Alison Hinds
Recording artist, activist, motivational speaker and entrepreneur
Crowned the undisputed “Queen of SOCA” by fans worldwide, Alison Hinds thrives in her roles as an artist, activist, motivational speaker, and entrepreneur. Known for emotional vocals and high-energy shows, her passions extend beyond music, using her platform to advocate for Women’s Rights, HIV & AIDS awareness, and the Diabetes Foundation. Her business accomplishments include being the first Business & Professional Women (BPW) Ambassador to be chosen from the Caribbean region.
BREAKOUT SESSIONS:
USING DIGITAL PAYMENTS TO GROW YOUR BUSINESS
Christabelle Brown
General Manager, Wipay
Join Christabelle Brown, General Manager at Wipay, the Caribbean-based online payment processing company, as she facilitates a workshop focused on digital payments – and how you as a small business owner can use digital payments platforms to provide a new stream of revenue for your business. Starting with the basics, you’ll leave this workshop with the practical next steps you can take to grow.
EXPANDING YOUR REACH THROUGH AN ONLINE MARKETPLACE
Kadion Preston
CEO, Caribshopper
Kadion Preston, CEO of Caribshopper – an online shopping destination that provides small and medium sized businesses across the Caribbean with direct-to-consumer sales – faciliates this workshop on how business owners can use online marketplaces such as Caribshopper to bring their products and services to a whole new audience. You’ll leave this workshop ready to diversify your sales channels through an online marketplace.
USING YOUR WEBSITE, SOCIAL MEDIA AND CONTENT TO SHOWCASE YOUR BUSINESS
Hannah Swift
Country Manager, Virgin Atlantic
Hannah Swift, Country Manager at Virgin Atlantic joins us at Inknowvation: Small Business Fridays to share her best practices for showcasing your business through digital channels – including your website, your social media and content. This interactive session will cover the basics of telling your story online, and how digital channels and content can act as your online storefront, helping you engage both new and returning customers
MARKETING ON A DIME: CREATING COST-EFFECTIVE MARKETING CAMPAIGNS
Keron Rose
Digital Marketing Expert
Trinidad-based digital marketing expert, Keron Rose, facilitates this workshop on creating digital marketing campaigns that are not only effective – but cost-effective, too. Keron shares his online expertise as we cover Digital Marketing 101 – including how with minimal investment, you can use platforms like Facebook Ads to target your message so it reaches your ideal audience. You’ll leave this session confident to take your first steps in digital marketing campaigns.